In the age of Artificial Intelligence, you could be forgiven for thinking that creativity in design doesn’t matter anymore. In fact, it’s quite the opposite. We believe it matters more than ever. The more ubiquitous AI created communications become, the more important human developed creativity will be. Whether it’s aligning your visual brand with your strategy, developing a flexible toolkit that has stretch and longevity, or ensuring your next campaign has cut-through in the sea of sameness, creativity is essential. So what is Creative Intelligence (CI) and why does it matter in today’s AI-driven world?
Join John Paul Sykes, Creative Director, and Ross Granger, Senior Designer, at our Bright Talk, hear what we have to say, and take part in the conversation.
If you’d prefer to join us in-person, sign up here for the lunchtime event on 6 November, where we’ll be joined by a guest speaker.
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We understood the firm’s key differentiator, leveraging this insight, we created a new positioning ‘Closer Connections. Exceptional results’
How you communicate your narrative and strengths through your brand, employer brand and EVP?
Whether you want us to be frank, bright, able or all three, get in touch.
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