As the current world order distances us from what we’ve been used to, the need for solidarity and a renewed sense of belonging has become more important. Membership organisations will play a significant role towards achieving this, in particular, with the role of your brand.
There are many challenges to get this right. Here are 16 common pitfalls that we’ve come across and now is the right moment to share them to help you get your brands in order. How many apply to you?
Whether you want us to be frank, bright, able or all three, get in touch.
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