Forsters is renowned for its expertise in private client and real estate, as well as in dispute resolution and corporate. The firm had a clear brand challenge: to create a brand that conveys its difference, stands out and successfully communicates a broader offer beyond private client and real estate to a wide range of audiences.
The key differentiator was captured as ‘Closer Connections. Exceptional results’: reinforcing that Forsters goes further to build genuine relationships with clients, understanding and delivering on their goals. The visual brand uses people photography to reflect the humanity of the firm and flexible tangrams to represent connections. The cut-outs of people and objects convey exceptional results, which combined with a vibrant colour palette, create a look as fresh and distinctive, as the firm itself.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
We captured their enduring commitment as ‘Essential infrastructure services for life’.
