The Institution of Engineering and Technology

Inspiring a better engineered world
  • Brand
  • Marketing
  • Communications implementation
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Challenge

The Institution of Engineering and Technology (IET) is one of the largest membership organisations in the world and exists to inspire, inform and influence the global engineering community to create a better world. However, they were becoming stale, were not fully understood and were out of touch with future generations. They wanted their brand to be more relevant, inclusive and distinctive.

 

Solution

The brand idea focuses on the positive impact of everything the IET does and is represented through the ‘equals’ graphic in their logotype and in application. A vibrant colour palette and flexible brand system add dynamism and ensure communication is tailored to each audience. Thorough testing ensured we struck the right balance between pointing forwards and respecting the IET’s history.

 

Visit the IET website

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IET case study image 6

Deliverables

Brand
  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Brand architecture
  • Visual identity
  • Implementation, launch and roll out planning
  • Engagement
  • Brand guidelines
  • Launch communications
Marketing
  • Strategic marketing campaigns
  • Internal and external marketing campaigns
  • Employee engagement campaigns
  • Advertising
  • Digital advertising
Communications implementation
  • Literature and stationery
  • Presentations
  • Merchandise
  • Website
  • Copywriting
  • Training

Client feedback

The rigour of their thinking has meant we can explain and defend our decisions in a very consultative organisation. Their ability to turn strategy into workable creative has given us the platform to transform moving forward. They have become a valuable partner to our business.

Simon Timmis,

Brand, digital & impact marketing lead, IET

Awards

Transform Awards Europe 2020
  • Best visual identity from the engineering and manufacturing sector – Silver
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