The focus on being a responsible business is becoming sharper by the minute. For many businesses it’s not just a good thing to do, but a necessity to operate. And with asset managers starting to invest and divest more and more in companies based on their approach to ESG, responsibility will become more important and a communication theme that will become more prominent. But how do you build a responsible brand and get it right? Do you overhaul your entire brand or add to what you already have? Is your brand solely about responsibility or an important ingredient? How do you avoid communication becoming a tick-box exercise? How you communicate about it and avoid the same visual cliches?
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
Brands have a plethora of channels to build loyalty and engagement. But how should you approach branding through the lens of digital, social and wider activation?
Whether you want us to be frank, bright, able or all three, get in touch.
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