We specialise in brand, employer brand, marketing and communication implementation, because challenges come in all shapes and sizes

We place equal importance on strategy, creative and delivery, because great communication comprises all of them. We’re direct, creative and thorough, because it produces the best work. We have a disproportionate number of heavyweights, because the nature of our work demands it. We’re independent, because the only thing that should drive us is serving our clients. We established Frank, Bright & Abel, because we couldn’t find the same balance anywhere else.


There are many different reasons to refresh, reorganise or reinvent.

Driving change or catching up with the reality inside your business, finding purpose, building value or becoming more coherent? We can help.

  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Brand architecture
  • Naming
  • Visual identity
  • Implementation, launch and roll-out planning
  • Engagement
  • Brand guidelines
  • Launch communications
  • Training
  • DE&I
  • Ongoing brand support

Employer brand

Engaging your people and delivering on your goals aren’t mutually exclusive.

Ensuring the reality on the inside delivers the results on the outside, engaging talent, motivating your people and delivering performance? Get in touch.

  • Employer brand reviews, audits and research
  • Employer brand positioning, narrative and messaging
  • Employee value proposition
  • Brand values, culture and behaviour
  • Visual identity
  • Employee communications
  • Engagement
  • Employer brand guidelines
  • Employer brand campaigns
  • Launch communications
  • Training
  • DE&I
  • Ongoing employer brand support


More channel and media choices means tougher choices.

Activating your brand or driving performance, generating interest, connecting with the right target or making the right channel choices? Talk to us.

  • Campaign strategy and creation
  • Strategic marketing campaigns
  • Internal and external marketing campaigns
  • Employee engagement campaigns
  • Recruitment and graduate recruitment campaigns
  • Advertising
  • Digital advertising
  • Thought leadership
  • DE&I
  • ESG
  • Ongoing marketing support

Communications implementation

The devil’s in the detail when you implement your brand.

Working seamlessly online, offline, in film and environments, getting everything to work in harmony and finding maximum impact? Get in contact.

  • Literature and stationery
  • Presentations
  • Merchandise
  • Websites
  • Film
  • Advertising
  • Environments
  • Livery
  • Copywriting
  • Training
  • Thought leadership
  • Ongoing implementation support
IET brand image with logo

Each client is different and every brief unique. Take a look at ours.

Insights and events

The world and business are challenging. See what we think.

Contact us

Whether you want us to be frank, bright, able or all three, get in touch.

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