The CIPD is the professional body for HR and people development, with over 160,000 members worldwide. But it’s so much more than that. And in a changing world and a changed workplace, it was time to review the brand we had developed in 2015, to see whether it should be updated – and if so, how.
‘Championing better work and working lives’ remains at the heart of the brand, but its expression has changed. New messaging reflects a purposeful organisation, with a great membership offer. New principles support a powerful tone of voice and new attributes direct a visual expression that is more human, expressive and bold. The brand architecture is future-proofed, reflecting the ambition and reality of this exciting organisation. A result to excite and engage within the CIPD and beyond, globally.
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We created a distinct campaign to stand out in a competitive and crowded marketplace.
Our digital and social storytelling campaign helped showcase the human face of the firm.
Whether you want us to be frank, bright, able or all three, get in touch.
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