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All together different
We helped this real estate consultancy update their brand to better reflect their international success
All together different
We helped this real estate consultancy update their brand to better reflect their international success
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Engineering a better world
We helped this real estate consultancy update their brand to better reflect their international success
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All together different
We helped this real estate consultancy update their brand to better reflect their international success
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Through our work, events and publications we aim to keep our thinking and creativity pushing at the boundaries. Which means you can too.
Our events are a forum for debate on the issues facing business-to-business, financial services and higher education. Both our Frank Discussions and Bright Talks are free, informal and informative.
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In an uncertain and fast changing market, professional services firms must work harder than ever to convince audiences of their value and relevance.
Employee engagement programmes involve a lot of energy - in time spent developing them and time spent defending them. Find out our top tips to overcoming the cynicism.
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The world of B2B marketing is different. It’s all too easy to refect the intricacy on the outside, when you market it to the outside world. So how do you focus your marketing communications on the core messages that really matter?
Have a project or an idea you'd like to collaborate on? Interested in what we can do for you?
Sign up to get first hand information about our events and publications direct to your inbox.
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This means we measure our success by quality and happiness: of our people and for our clients. Because of this we can be Frank, Bright & Abel without compromise.
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Joint Founder & Finance Director
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Joint Founder & Strategy Director
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Creative Director
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Joint Founder & Finance Director
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Joint Founder & Strategy Director
Creative Director
We place equal importance on strategy, creative and delivery, because great communication comprises all of them. We’re direct, creative and thorough, because it produces the best work.
We have a disproportionate number of heavyweights, because the nature of our work demands it. We’re independent, because the only thing that should drive us is serving our clients. We’re Frank, Bright & Abel, because we couldn’t find the same balance anywhere else.
We create future-proof brands people love.
We help define and highlight your employee value proposition.
We create compelling stories that engages the right person at the right time.
Asset creation and campaign implementation that will get you noticed.
Our Solution Thinking Methodology ensures that our Information Architecture, Visual Design, and Content teams work seamlessly to produce the highest quality end result.
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Our Solution Thinking Methodology ensures that our Information Architecture, Visual Design, and Content teams work seamlessly to produce the highest quality end result.
Our Solution Thinking Methodology ensures that our Information Architecture, Visual Design, and Content teams work seamlessly to produce the highest quality end result.
Our Solution Thinking Methodology ensures that our Information Architecture, Visual Design, and Content teams work seamlessly to produce the highest quality end result.
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Branding is rarely a core activity for professional services companies, and partnerships, by definition, share both the management and the profits. So if you’re putting the case for spending on brand, it’s worth being ready with some answers for searching questions from the managing partners:
Since reputation is the currency, there’s no precise way to quantify the return. Many have tried, but it’s not an exact science. The value is hard to pin down when you’re selling intangibles. And despite some correlation between brand value and financial value, it’s hard to measure and wouldn’t hold up well against the scrutiny of senior partners in a law or accountancy firm.
This one’s becoming slightly easier to answer as the professional services market becomes more commoditised (your local Co-op is now selling legal services). The market is also converging and consolidating, with mega mergers and a few big players becoming increasingly dominant. Such trends favour strong brands, and so the more pertinent question is: what’s the cost of doing nothing?
Why? In short, because your brand is your reputation. It goes way beyond look and feel, impacting strategy, operations, marketing, recruitment, talent management, and so on. Talking about reputation is a great way to open up the brand conversation and show how it encompasses every dimension of the partnership. It’s also fundamentally about ensuring the partnership is stronger than any individual partner, something definitely in the interest of the collective.
You work for a brilliant company, so how can you make the quality shine through for your audiences?
Authenticity counts more than ever. Clients pay for expertise, ideas and personal attention — in other words, for people. Yet real people remain noticeably absent from professional services branding. Skylines, empty interiors and upward views of glass buildings still dominate. Showing a human face, beyond the partner portraits, is really powerful if done well, and film can be an ideal tool.
No one wants to wear a dated suit, and brand is no less important to the impression you make. Professional services brands must keep moving to stay ahead. Back in 2002 Linklaters reset the bar for law firm brands, and the cycle of evolution continues, led by brands that are bold enough to be both different and credible.
McKinsey & Company provides a good example of how to reflect the quality on the inside. The company has embraced the scope of branding relatively recently, applying their usual rigour to achieve an identity that’s authentic, distinctive and entirely convincing
Your brand exists to show the world why you matter, in a way that inspires people to learn more, do business or work for you. Yet many professional services partnerships are still too inwardlooking, defining themselves in terms of their own capabilities, history, scale or performance. These things matter of course, but only if you can show what they mean for your audiences, and how you have a role to play in their world.
A well designed campaign can be a powerful way to demonstrate the relevance of your brand for all of your stakeholders. EY’s #Betterquestions has done this by challenging audiences worldwide to explore different lines of questioning, in order to unlock new ways of solving problems. Such campaigns can take time to gain traction, so make sure you have clear goals and a plan in place
There’s no shortage of content designed to position professional services partnerships as thought leaders. But saying something is not the same as having something to say. So how can you make themost of knowledge sharing?
strategic: Start with a well-defined plan. What are your goals? Where does your opportunity lie as a thought leader? How will you measure success? And how will you achieve it?
selective: Don’t be drawn into conversations unless you’ve got something valuable to say. Nobody needs another article speculating on Brexit — but a focused, informed point of view can have real value.
Be clear: If it’s not easy to find and digest, audiences will go elsewhere. Take advantage of usability insights in every aspect of the design, including labelling, navigation and level of detail. For example, the McKinsey Quarterly offers quick and longer read levels, while Pinsent Mason has a dedicated microsite for legal news and guidance.
Be personal: Expertise is a human quality, yet as we’ve seen, professional services brands too often hide this. Don’t be afraid to show and promote your authors, and let your people enhance the credibility of your brand as a source of knowledge.
Graduate recruitment in professional services has changed. A reputed name is no longer enough — graduates are looking for inspiration and a sense of purpose. As a result, partnerships have to fight hard to win and keep precious talent.
This has driven real excellence in graduate employer branding. Graduate recruitment websites for brands such as A&O are setting the standard for impact and authenticity across the sector.
But such quality highlights the frequent disparity with the conservative, depersonalised nature of corporate branding for the same partnerships.
Graduates aren’t the only ones who are ready to engage with a more compelling and real portrait of your business. By bringing your corporate brand in line with your graduate proposition, there’s an opportunity to let your qualities shine through for all your audiences.
There are bound to be challenges in getting to grips with your partnership brand. Partners may have little interest in branding — or strong opinions that create obstacles. You may need to work hard to get buy-in from marketing teams and other key stakeholders too. Here are some tips for the journey:
Take everyone with you: Set a clear direction and navigate the bumps in the road together. Don’t be afraid to involve partners in the creative process. If it’s part of company strategy, they’ll have valuable input. Listen to feedback, and be seen to respond, even if it’s not what you want to hear.
Create the right teams: While the process needs to be collaborative, it must also be well structured. We recommend having a small steering team with the authority to make final decisions, and a consultation panel that can provide a balanced perspective.
Talk their language: Effective teamwork requires everyone to share the same language. Words such as ‘brand’ and ‘identity’ may have far less currency for partners than ‘reputation’ for example. Removing language barriers unlocks collaboration.
One step at a time: Getting sign-off can be tricky for a big project, so break it down into digestible chunks rather than one big Chomp. Get sign-off on the discovery phase first, and be realistic about what can be achieved at each step. Your branding agency can play a key role in this journey, helping you get buy in, engaging with different stakeholders and creating a viable route for implementation.
Professional services partnerships need a strong brand just like other businesses, and face added complications because of the way they’re structured. But you can overcome each challenge in turn with the right approach:
And whatever you do, make sure it’s authentic.
Someone from our team will get back to you within 4 weeks. If you havent heard back please reach out! In the meantime explore how it is to work with us!
This means we measure our success by quality and happiness: of our people and for our clients. Because of this we can be Frank, Bright & Abel without compromise.
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We believe great work is not done alone. Constant collaboration across our entire team is essential for creating world class work.
We truly run our business by our culture. We believe that the best work is done when you care about your co-workers and clients.
Growth here is limitless. We embrace diverse backgrounds and skills and cultivate our people to pursue their passions. We’re committed to our employees and help them advance through:
Our main goal is to provide a fulfilling career for our employees. We've designed our benefits to make our journey at FB&A as comfortable as possible. If you have any questions please get in touch.
Throughout the year we have a constant injection of bright young minds to bring fresh thinking and energy to the business.
Throughout the year we have a constant injection of bright young minds to bring fresh thinking and energy to the business.
Throughout the year we have a constant injection of bright young minds to bring fresh thinking and energy to the business.
Frank, Bright & Abel
326 City Road
London EC1V 2PT
Two lines of copy on directions to the building.
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Our main goal is to provide a fulfilling career for our employees. We've designed our benefits to make our journey at FB&A as comfortable as possible.
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We believe in clear communication and individuality. We give an honest expression of who you are, help you tell it as it is and make it compelling.
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We believe in clear communication and individuality. We give an honest expression of who you are, help you tell it as it is and make it compelling.
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We believe in dotting i’s and crossing t’s. It means we can be more Frank & Bright.
Our events provide a forum for debate on the brand and communications issues that organisations face in different sectors.
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08/03 - Breakfast session
23/03 - Evening session
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08/03 - Breakfast session
23/03 - Evening session
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08/03 - Breakfast session
23/03 - Evening session
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08/03 - Breakfast session
23/03 - Evening session
08/03 - Breakfast session
23/03 - Evening session
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08/03 - Breakfast session
23/03 - Evening session
This means we measure our success by quality and happiness: of our people and for our clients. Because of this we can be Frank, Bright & Abel without compromise.
In an uncertain and fast changing market, professional services firms must work harder than ever to convince audiences of their value and relevance.
Employee engagement programmes involve a lot of energy - in time spent developing them and time spent defending them. Find out our top tips to overcoming the cynicism.
In an uncertain and fast changing market, professional services firms must work harder than ever to convince audiences of their value and relevance.
Employee engagement programmes involve a lot of energy - in time spent developing them and time spent defending them. Find out our top tips to overcoming the cynicism.
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Here is a list of the events and topics we’ve discussed in the past:
Breakfast session 8.30am
Evening session 5pm
The world of B2B marketing is different. You spend so much time navigating the complexities, it’s all too easy to reflect the intricacy on the inside, when you market it to the outside world. So how do you focus your marketing communications on the core messages that really matter?
The world of B2B marketing is different. You spend so much time navigating the complexities, it’s all too easy to reflect the intricacy on the inside, when you market it to the outside world. So how do you focus your marketing communications on the core messages that really matter?
The world of B2B marketing is different. You spend so much time navigating the complexities, it’s all too easy to reflect the intricacy on the inside, when you market it to the outside world. So how do you focus your marketing communications on the core messages that really matter?
Seeing things differently for tomorrow
Brand
Communications implementation
Marketing
Employee brand
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Head of Business Development & Marketing, Bristows LLP
Best in sector – Transport and logistics
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Strategic consultant
Strategic consultant
Strategic consultant
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Let’s cut to the chase – we’re looking for a creative whizz who’s going to take our growing base of FMCG and branding clients into the stratosphere. We want someone who will shake things up and flip the design world on its head. Someone who really gets the industry, but isn’t constrained by the same old, same old. Someone who uses their creative noggin to design brands that work hard for our clients and make our competition Pantone 382-C with envy.
With us, you’ll get to work on some of world’s best-known brands and get the chance to create the world’s next big brands.
We post all of our vacancies on Instagram and LinkedIn, so make sure you follow us to get up-to-date news of our opportunities.
We are committed to a policy of treating all our employees and job applicants equally. In fact, we believe that recruiting and developing a diverse workforce is essential to our success.
By applying for the role and sending us your details you agree with our privacy policy (please see the link below).
Contact Michael Coleman if you want to know more. He'll be happy to help you!
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Whether you want us to be frank, bright, able or all three, get in touch.
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