Afternoon session 12.00
AI allows us to do so many things in brand and marketing we couldn’t do before. It also has the ability to shortcut lengthy and costly tasks and empower marketing teams. Whether in messaging, strategy development, content or creative development and ideas generation, the impact of AI is all around us. There are huge opportunities to seize, but doesn’t all look great – does it. And with an uncertain legal landscape, as well as the reaction to the growth of data centres, it’s not all plain-sailing.
So who is using AI well and what can we learn from it? Who’s abusing it and giving us a lesson in what to avoid? And how can we harness it to stand out, as opposed to looking and sounding like a ’Stepford Wife’ of the brand and marketing world?
Join Rebecca Price, Strategy Partner and Janet Edwards, Creative Director, at our Bright Talk, hear what we have to say, and take part in the conversation. Being held at our offices near Angel Islington, London, over lunch, with a guest speaker. Duration 1 hour.
)
We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
B2B creativity: In terms of creativity, B2C gets all the attention and yet B2B is making waves too. Who's already setting the bar high in B2B?
Whether you want us to be frank, bright, able or all three, get in touch.
Sign up and be first to hear about our events and publications.
