Afternoon session 12.00
B2B visual brand has a reputation for playing it safe — clean, corporate and, all too often, a little beige. But does it really have to look that way? We’ll be exploring the brands pushing beyond the expected: how B2B can be bold without losing credibility, what B2C can teach us about standing out, and how AI can both unlock new creative possibilities, and make brands feel more generic. So, how do we turn beige into fuchsia — and make standout feel believable?
Join Janet Edwards, Creative Director and Helen Moore, Design Director, at our Bright Talk, hear what we have to say, and take part in the conversation. Being held at our offices near Angel Islington, London, over lunch, with our guest speaker Marc Kennard, Founder and Director at Rocking Horse Pictures. Duration 1 hour.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
And what does this mean for their brands and employer brands?
Whether you want us to be frank, bright, able or all three, get in touch.
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