Afternoon session 12.00
Whatever your sector and whatever you’re trying to achieve, you’ll be aiming for growth. Your leadership will be preternaturally focused on conversion and the likelihood is, that while they may be happy to invest in sales-oriented marketing, they may be dis-inclined to invest in brand and brand building. But in B2B marketing, the 95-5 rule applies: only 5% of your audience is looking to ‘buy’ at any one time. This means success is dependent on a foundation of brand building.
So how do you develop a brand that endures through your marketing? How can you invest in your brand ‘under the wire’? How can you blend brand building and tactical marketing in the same breath? And how can you build commitment from your colleagues to something that is inherently less trackable and measurable?
Join Al Sato, Client Services Director and Nick Thomson, Strategy Director, at our Bright Talk, hear what we have to say, and take part in the conversation. Being held at our offices near Angel Islington, London, over lunch, with a guest speaker. Duration 1 hour.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
B2B creativity: In terms of creativity, B2C gets all the attention and yet B2B is making waves too. Who's already setting the bar high in B2B?
Whether you want us to be frank, bright, able or all three, get in touch.
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