As well as promoting a product or service, marketing campaigns are opportunities to build and grow your brand without the need to redesign your whole brand toolkit. They allow you to promote aspects of your brand that your customers or clients may be unaware of – selling nothing other than your proposition. They allow you to experiment and try something different either by adapting your brand to focus on and connect with audiences in different ways, or simply to see what’s possible. And with digital, in a relatively contained and risk-free way. And for some, marketing campaigns are ways to slowly shift the focus, tone and style of your brand. So, how can you experiment, push the boundaries and shift perceptions without breaking your brand?
Join Nick Thomson, Director of Strategy, Janet Edwards, Creative Director, and our guest speaker, Paul Phelps, Chief Executive of AMS Media Group, our media partners, at our in-person Bright Talk at our offices in Angel Islington, hear what we have to say, and take part in the conversation. Lunch refreshments will be provided.
)
We created a brand and employer brand built on a powerful commitment to excellence and a belief in the importance of human relationships
How you communicate your narrative and strengths through your brand, employer brand and EVP?
Whether you want us to be frank, bright, able or all three, get in touch.
Sign up and be first to hear about our events and publications.
