Are professional services still the sum of their people, and if so, what does this mean for their brand and employer brand? Professional services deal in human capital. Therefore, brands and employer brands should explain how firms deploy their capital so that clients and talent know what to expect. So, how do you reflect the human potential in your brand and employer brand? How do you create a brand and employer brand that are in tune with what your people do and how they behave? And what about the role of AI and technology? Are firms now more than the sum of their people and if so, is this changing what brands are saying?
Join Alison Sato, Client Services Director, and Ross Granger, Senior Designer, and a our guest speaker, Nadine Gibbon, Director of Business Development and Marketing at Forsters LLP, at our in-person Frank Discussion, hear what we have to say, and take part in the conversation.
This is a free to attend event, at our offices near Angel Islington, London, lasts one hour, lunch refreshments are provided and an opportunity to network before and after the session.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
With the ever-increasing importance of employer brand, aligning it closely to your core brand is more critical than ever.
Whether you want us to be frank, bright, able or all three, get in touch.
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