If you want to recruit and retain the best, your people and prospects will want to know what defines life and a career in your firm. And if you’re trying to engage a Gen Z audience, the chances are that purpose will need to form part of the conversation. Our experiences demonstrate that it’s not just Gen Z that’s concerned with working for a purposeful organisation. Which raises the point that there are probably as many definitions of purpose, as there are purposes out there.
So where does purpose figure in employer brand and EVP? How do you manage the relationship between them? Does it still matter to Gen Z as much as we’re told – and what about everyone else? What defines purpose today anyway? And what does today’s shifting geopolitical landscape mean for the value placed on purpose?
Join Rebecca Price, Strategy Partner, and Nick Thomson, Strategy Director, at our Bright Talk, hear what we have to say, and take part in the conversation.
If you’d prefer to join us in-person, sign up here for the lunchtime event on 21 May, where we’ll be joined by a guest speaker.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
Recruiting and retaining the best for your organisation is tough. What are people looking for from you?
Whether you want us to be frank, bright, able or all three, get in touch.
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