HSF Kramer is a legal global powerhouse and renowned for its positive culture, which aligns the growth and ambition of its people, with that of the firm. A firm that’s the sum of its people, recruiting and retaining great people who will contribute to the culture and success of the firm is key. An early careers and graduate recruitment campaign was required: one that would resonate globally.
Our starting point was the positioning we’d previously developed for the global employer brand: ‘Your growth. Our ambition’. We reflected this – visually and in messaging – with an approach that juxtapositions the different attributes that define life and a career in the firm. We informed and tested the concepts with teams globally, ensuring what was developed resonated and could be adopted everywhere. Bringing it to life, we started with film, simultaneously shooting stills and then moved onto 2D design. Reflecting the experiences of trainees and the senior colleagues working closely with them.
)
)
We brought to life what graduates could really expect - the good and the challenging - from a Freshfields training contract.
We created a brand and employer brand built on a powerful commitment to excellence and a belief in the importance of human relationships
Whether you want us to be frank, bright, able or all three, get in touch.
Sign up and be first to hear about our events and publications.
