For hedge fund Rokos Capital Management, the communications challenges are subtle and complex. They need to target graduates and potential recruits, but of the highest standard alone. The firm was renowned for its excellence, drive and ambition, but little more. The brand needed to be updated to reflect a strong sense of self and remind those within and beyond the firm of its compelling strengths.
We developed a core message and narratives that work for brand and employer brand, graduates, laterals, staff and beyond. ‘We believe in the future’ is a clear commitment to the long term, in a sector not known for it. Its spirit of ambition and optimism is universally engaging. Our digital and social storytelling campaign showcased the human face of the firm, and the myriad of individual experiences that provide colour and the opportunity to endlessly refresh the approach.
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
We brought to life what graduates could really expect - the good and the challenging - from a Freshfields training contract.
Whether you want us to be frank, bright, able or all three, get in touch.
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