Purpose is a little elusive – there are so many definitions of it, so what is the purpose of ‘purpose’? How do you create and live your purpose, and what does ‘good’ (and not so good) look like? How does it fit with all of the other ‘responsible business’ things you might need to develop? Does it replace or connect with the old mission, vision and values formula? What does it really mean to Gen Z and what bar do you have to reach for other audiences besides? In short, what is purpose, do you really need one and if so, how do you get it right? There is seemingly no end to the questions to consider, but we’ll make a start at answering them.
Join Rebecca Price Strategy Partner, and Alison Sato, Client Services Director, at our #BrightTalk, hear what we have to say, and take part in the conversation.
)
We understood the firm’s key differentiator, leveraging this insight, we created a new positioning ‘Closer Connections. Exceptional results’
2024 has been a tricky year on many levels, with budgets scrutinised and brands having to work hard, with less.
Whether you want us to be frank, bright, able or all three, get in touch.
Sign up and be first to hear about our events and publications.
