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Past event

Branding and marketing in professional services: who’s getting it right? (2020)

The lines between professional services brands are blurring. Join us as we review the latest sector trends, see how the best are differentiating themselves, what they’re doing to stay relevant and how they’re attracting the best talent. Then ask yourself how you can sharpen your brand stand-out?

In this Bright Talk we’ll take a broad perspective across professional services and share some of the themes emerging and some of the brands that are doing things a little bit differently. We’ll look at how brands, big or small, specialist or generalist, are trying to differentiate themselves when the convergence of professional services is changing the nature of the sector. We’ll explore if brands are becoming more human or whether a more corporate and faceless approach dominates. We’ll look at how brands are projecting a more genuine approach to diversity, inclusion and sustainability. And we’ll look at how firms are appealing to graduates and lateral hires who might want more of a work life balance in what has historically been a demanding environment.

If you are reviewing your brand, thinking about what you could do, or are simply curious to know how well you compare, come along and share your views too.
Freshfields: Expecting more from graduate recruitment

We brought to life what graduates could really expect - the good and the challenging - from a Freshfields training contract.
Making your brand fit for the future

When considering your brand, how can you realign it to the new world we’re finding ourselves in – whatever that world is going to be?

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