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Past event

Building a responsible brand and getting it right (2022)

The focus on being a responsible business is becoming sharper by the minute. For many businesses it’s not just a good thing to do, but a necessity to operate. And with asset managers starting to invest and divest more and more in companies based on their approach to ESG, responsibility will become more important and a communication theme that will become more prominent. But how do you build a responsible brand and get it right? Do you overhaul your entire brand or add to what you already have? Is your brand solely about responsibility or an important ingredient? How do you avoid communication becoming a tick-box exercise? How you communicate about it and avoid the same visual cliches?

Read the publication here

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Rokos Capital Management: Driving excellence and a belief in the future

Our digital and social storytelling campaign helped showcase the human face of the firm.

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Redefining creativity in the changing world of B2B

How can creativity help tackle the needs of B2B brands? What is creativity anyway and to what does it apply?

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