Today, brands have the choice of a plethora of channels to build loyalty and engagement with audiences. But how should you approach branding through the lens of digital, social and wider activation? The mantra ‘digital first’ has become a reality for brands, but what does it mean in a world where ‘digital’ is constantly evolving? How can a brand stay true to its core message and communicate it clearly, consistently andauthentically across ever-evolving channels? How do you get your brand activation right and what does good look like?
Join Janet Edwards, Creative director and Anna Tugetam, Strategy director, at our Bright Talk, as they look at branding through the lens of digital, social and activation.
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
Brands have a plethora of channels to build loyalty and engagement. But how should you approach branding through the lens of digital, social and wider activation?
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