There’s a deluge of great B2C campaigns, but examples of great B2B campaigns are hard to find. There is much to learn from B2C, isn’t there? Or perhaps B2B is just fundamentally different – budgets frequently are!
So why are B2B examples hard to find? What does good look like in B2C and are the learnings truly translatable? Does creativity lay in the complexity or the simplicity of the execution? Is stand out harder or easier in the digital and social age? What’s reasonable to expect? And once done, how do you know if it was worth it? Above all, how can you achieve the greatest cut-through.
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
How can creativity help tackle the needs of B2B brands? What is creativity anyway and to what does it apply?
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