Afternoon session 17.00
Breakfast session 08.30
There’s a deluge of great B2C campaigns but examples of great B2B campaigns are hard to find. What can we learn from B2C, what does good look like, what’s reasonable to expect and once done, how do you know it was worth it?
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We delivered a brand that reflects APM's position as a leading, modern professional membership organisation.
Generation Z: a whole new generation, with different communications preferences and motivated by different factors. How do you engage them with your brand and marketing?
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