For hedge fund Rokos Capital Management, the communications challenges are subtle and complex. They need to target graduates and potential recruits, but of the highest standard alone. The firm was renowned for its excellence, drive and ambition, but little more. The brand needed to be updated to reflect a strong sense of self and remind those within and beyond the firm of its compelling strengths.
We developed a core message and narratives that work for brand and employer brand, graduates, laterals, staff and beyond. ‘We believe in the future’ is a clear commitment to the long term, in a sector not known for it. Its spirit of ambition and optimism is universally engaging. Our digital and social storytelling campaign showcased the human face of the firm, and the myriad of individual experiences that provide colour and the opportunity to endlessly refresh the approach.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
We developed an early careers campaign that built on the employer brand ‘Your growth. Our ambition’ and was tested to work globally
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