Whilst it’s been a year where employer brand has finally shot right up the agenda, many of the usual challenges still prevail, whether it’s over who owns it, how connected it is to the wider brand or how to engage multiple generations in the workplace. However, there’s a raft of things to consider too. How can you make your employer brand a strategic priority while budgets are more than a little constrained? How can you increase the potency of your employer brand while maintaining its veracity? How can you create cut through when your people may still be far apart? How can you continue to engage when you may be making some tough decisions about the future of your business? And how can you create an employer brand that’s fit for purpose in a world where the employer/employee relationship has perhaps changed forever.
Our digital and social storytelling campaign helped showcase the human face of the firm.
Employer brand: why people should join and why they should stay in your organisation is key to talent attraction and retention
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