Harnessing your employer brand during challenging times (2020)

Employer brand. Whether it’s because of external factors outside your control or your own organisational challenges, businesses go through difficult times. When we first scheduled this event, we were reflecting on challenges such as Brexit etc. Little did we know quite how difficult and unprecedented life would become. Your people are the key to getting you through hard times, whatever and whenever they are. So how can your employer brand and employee communications help steady the ship?

Reflecting on this topic could spawn a number of events, let alone one. How open should you be in communicating challenges to your people and what are the best channels and media to use? How can you harness the power of your people to power ahead? How do you make a virtue out of working virtually? What does flexible working mean for maintaining your culture, values and cohesiveness as a team? And above all, how should you evolve your employer brand when the world feels like it has reached an inflexion point?

Read the publication here