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Past event

Professional services: branding in a partnership structure (2019)

Branding and communication in partnership structures has its own challenges. As firms try to stand out many are falling into similar traps.

 

In a bid to come across as the biggest and best, partnerships are failing to capture and communicate their purpose well, if at all. A long and illustrious history might be important and provide credibility but talking about the past doesn’t mean you’ll be relevant for the future. Given human relationships are essential, many brands are devoid of people. And just because the world is becoming more complex, it doesn’t mean your brand should be complex too.

If this isn’t challenging enough, you also have to convince a collection of personally invested individuals to spend on getting it right (whilst explaining that brand is more than just the name above the door and the paint on the walls).

Read the publication here

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Rokos Capital Management: Driving excellence and a belief in the future

Our digital and social storytelling campaign helped showcase the human face of the firm.

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Making your employer brand fit for purpose in a new era

How do you align your commitments and create an employer brand that people want to be part of?

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