Right now, the world of business-to-business is characterised by creeping uncertainty. Creativity brings joy and it’s also an inventive problem-solver. And in these changing times we’ve never needed those two commodities more. So what can innovation in creativity do to help tackle the needs of business-to-business? What are new developments in technology delivering? What else is happening that creativity can leverage? What is creativity anyway and to what does it apply?
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
How can creativity help tackle the needs of B2B brands? What is creativity anyway and to what does it apply?
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