Thinking about your early careers and graduate recruitment campaign? Think again.

Recruiting and retaining the best for your organisation is tough. We’ve heard this so much in recent years, but why is this the case, what do you do to tackle it and is your current campaign approach really cutting it? What are people looking for from you?

 

1. They need you to talk their language. 

Not ‘dad dancing’. Not the language of undergraduate prospectuses. Not global campaigns that use UK terminology and timelines.

2. They need hear it and see it.

Not corporate TikToks that lack authenticity. Not an overly curated view of life in your firm. Not company leaders at the cost of the voice, face and experiences of people just like them.

3. They need to know what you stand for.

Not just what you do. Not fine words and no authenticity. Not a failure to be clear about where you stand on stuff that matters to them.

4. They need it all to join up. 

Not a total disconnection with your brand and overall employer brand. Not a flimsy message that changes every single year.

5. They need you to know they’ll judge you.

They’ll want your message to be clear, compelling and above all, authentic. They’ll want you to be clear about your particular commitment to inclusion and belonging. They’ll want to know what the journey with you will be like, as well as the destination. They won’t be afraid of sharing their experiences on the multiple channels and platforms that allow them to do so. 

6. They need to know it’s not all about them.

Not just the ‘get’ but also the ‘give’. They will want to know what’s in it for them, who they will become. They will also want to know at what cost. What you expect of them. How they can contribute to your culture.

The generation you’re inviting into your organisation is more discerning than ever before. It matters that your campaign and communications is informed by your brand, employer brand and commitment to inclusion and belonging. That your approach is marketing savvy. That you care about communicating the right messages, with the right language and in a way that’s creative and engaging. That’s why at Frank Bright & Abel, we care about all of that too.