No one has the monopoly on being bright. Through our work, events and publications, we keep our thinking and creativity pushing at the boundaries. So you can too.

Latest publications

Our publications capture our perspective on the issues of the moment.

Engaging Gen Z with your brand and marketing
Brand, Marketing, Employer brand
Engaging Gen Z with your brand and marketing

Generation Z: a whole new generation, with different communications preferences and motivated by different factors. How do you engage them with your brand and marketing?

Building a responsible brand and getting it right

Responsibility is an important theme for assets managers and investment companies right now. But how is it influencing brand? We’ve reviewed the sector and found six key insights.

Managing graduate recruitment in the new context

The war for talent has never been so fierce. Throw a pandemic into the mix and you have a whole different ball game.

Building the potency of your employer brand for a changed workplace

It’s getting harder and harder for your brand and employee comms to have the cut through they need. How do you build strength and reach into them?

SWIFT campaign image
SWIFT: Maintaining trust in a changing landscape

We leveraged a unique position while ensuring SWIFT remained relevant.

Konica Minolta brand image
Konica Minolta: Transforming the workplace and evolving the brand

We built a global platform to support a category defining innovation.

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