As a consulting and infrastructure support services business, Amey is committed to delivering better places to live, work and travel. Amey’s people take pride in making a difference and being the difference. The employer brand and EVP needed to be updated to reflect the exciting reality within the organisation, and drive attraction and retention.
We created a clear relationship between the brand and the employer brand, by building it around ‘be the better’ – highlighting Amey’s people are ‘the better’ in delivery of the country’s infrastructure services. The audience messaging translates what this means for different employee groups. The EVP works across all levels of seniority. Our engagement with Amey’s Changemakers ensured the results were authentic and engaging.
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Corporate communications manager, Amey
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Our digital and social storytelling campaign helped showcase the human face of the firm.
We created a position that reflected the weight, distinctiveness and relevance of the organisation.
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