Amos Bursary

Shaping future leaders
  • Brand
  • Communications implementation
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Challenge

The Amos Bursary supports and mentors Britain’s talented young men of African and Caribbean heritage so they can fulfil their academic potential, excel in industry and give back to society. As part of their ten-year anniversary they were starting an ambitious fundraising plan. However, their brand did not reflect their goal, personality or dynamism.

Solution

The brand idea of ‘promoting excellence, shaping future leaders’ showcases the Bursary’s purpose and students together. Bold photography portrays students as full of life. A refreshed colour palette reflects the positive impact the bursary makes. A new wordmark creates confidence across all communication. The brand is vibrant and optimistic and helps change how black youths are often portrayed in the media.

Amos Bursary branded images
Amos Bursary brand street posters

Deliverables

Brand
  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Visual identity
  • Implementation, launch and roll out planning
  • Brand guidelines
Communications implementation
  • Literature and stationery
  • Presentations
  • Merchandise
  • Copywriting

Client feedback

We now have a fresh, distinct image which stands out from the crowd. We are a vibrant young charity with big dreams. The brand has given us the impetus to embark on an exciting challenge to raise £1m to ensure our sustainability going forward.

Colleen Amos

Founder & CEO, Amos Bursary

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