Ogier is a professional services firm providing advice on a unique combination of six laws: BVI, Cayman, Guernsey, Irish, Jersey and Luxembourg. They have a distinctive way of looking at the world and believe their people make and are the difference. A communications approach was required to bring to life their powerful commitment to diversity and inclusion (D&I) – and where they are on their journey.
‘Bold about difference, brave about change’ captures Ogier’s unshakable drive for D&I and acknowledges that though change takes time, with the right commitment, goals will be realised. The visual language leverages the Ogier ‘O’, giving it fresh energy and new meaning, cutting it from an ever-changing array of references, reflecting their very particular character of diversity.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
We developed an early careers campaign that built on the employer brand ‘Your growth. Our ambition’ and was tested to work globally
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