Bristows wants to be known as the go-to law firm for technology and life sciences clients. However, their full-service offer, the dynamism of their sectors, their different way of working and their distinctive personality, which they have in abundance, was not captured well enough in their brand.
The brand idea of ‘seeing things differently for those shaping tomorrow’ summarises their ability to uncover what really matters for their clients. The creative expression uses a series of images with eclectic elements that represent their people, their inquisitive minds, and their ability to work differently. A bespoke wordmark grounds the brand when all other elements are free.
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Head of business development & marketing, Bristows LLP
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