The Institution of Engineering and Technology

Inspiring a better engineered world
  • Brand services
  • Marketing services
  • Digital, social & activation
  • Employer brand services
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The IET is one of the largest membership organisations in the world and exists to inspire, inform and influence the global engineering community to create a better world. However, the breadth of their proposition was not fully understood by existing audiences and they were out of touch with future generations. They wanted their brand to be more relevant, inclusive and distinctive and to work both externally and internally.



The IET is ‘working to engineer a better world’. This is reflected through the positive impact they create, represented by the ‘equals’ graphic in their logotype and in application. A vibrant colour palette adds dynamism and ensure the brand can appeal to different audiences in different ways. ‘Creating a world of better opportunities’ is the employer brand proposition. This captures the variety, collaboration and sustainability of working for the IET. It also chimes with the core brand proposition and the role employees have in delivering it. The equals graphic becomes a window to reveal the variety of different opportunities and combines with people photography and bold, optimistic questions that demonstrate the potential available.


Visit the IET website

IET employer brand
IET branded brochures
IET branded posters


Brand services
  • Brand development
  • Brand management
  • Brand campaigns
  • Brand implementation & launch
  • Brand purpose, sustainability & ESG
Marketing services
  • Campaign development
  • Advertising
  • Content creation
  • Campaign implementation & launch
  • Marketing support
Employer brand services
  • Employer brand development
  • EVP & values
  • DE&I
  • Internal communications & campaigns
  • Employer lifecycle communications
  • Recruitment communications & campaigns
Digital, social & activation
  • Web & digital development
  • Social media development & activation

Client feedback

The rigour of their thinking has meant we can explain and defend our decisions in a very consultative organisation. Their ability to turn strategy into workable creative has given us the platform to transform moving forward. They have become a valuable partner to our business.

Simon Timmis,

Brand, digital & impact marketing lead, IET


Transform Awards Europe 2020
  • Best visual identity from the engineering and manufacturing sector – Silver
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Our digital and social storytelling campaign helped showcase the human face of the firm.
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We created a distinct campaign to stand out in a competitive and crowded marketplace.

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