We recently rebranded the Institution of Engineering and Technology (IET) to bring its purpose to the fore. They needed an internal articulation and visual interpretation of this so that it had relevance and meaning to current and future employees, helping them to become an employer of choice.

The IET is a place of variety where no two days are the same, where employees can collaborate with a wide breadth of other colleagues and industry partners. It’s a welcoming place where everyone has the freedom to flourish and has a shared sense of sustainability. Working at the IET has real meaning and impact. So, whilst the brand is about ‘working to engineer a better world’, the employer brand mirrors this with a proposition of ‘creating a world of better opportunities’.  The identity mirrors the external brand too in a more relatable way by using the core brand equals device as a window to reveal the variety of different opportunities at IET. People photography and real employees combined with questions create intrigue about the ways the IET looks after its people and help position it as an employer of real world opportunity.