The Institution of Engineering and Technology

Creating a world of better opportunities
  • Employer brand
  • Communications implementation
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Challenge

We recently rebranded the Institution of Engineering and Technology (IET) to bring its purpose to the fore. They needed an internal articulation and visual interpretation of this so that it had relevance and meaning to current and future employees, helping them to become an employer of choice.

 

Solution

The IET is a place of variety where no two days are the same, where employees can collaborate with a wide breadth of other colleagues and industry partners. It’s a welcoming place where everyone has the freedom to flourish and has a shared sense of sustainability. Working at the IET has real meaning and impact. So, whilst the brand is about ‘working to engineer a better world’, the employer brand mirrors this with a proposition of ‘creating a world of better opportunities’.  The identity mirrors the external brand too in a more relatable way by using the core brand equals device as a window to reveal the variety of different opportunities at IET. People photography and real employees combined with questions create intrigue about the ways the IET looks after its people and help position it as an employer of real world opportunity.

Client feedback

The proposition crystalises what a role and life at the IET is like. This, combined with the imagery used, gives us a distinctive offer that we’re proud to shout about.

Morna Dason-Barber

HR Director, The IET

Deliverables

Employer brand
  • Employer brand review, audits and research
  • Employer brand positioning, narrative and messaging
  • Employee value proposition
  • Visual identity
  • Employee communications
  • Engagement
Communications implementation
  • Literature
  • Presentations
  • Environments
  • Copywriting
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