European Flavours and Fragrances (EFF) is a UK-based multinational that creates original fragrances and flavours to enhance every kind of product from luxury perfumes to everyday consumer brands. Following ten years of growth they needed a brand that reflected their status as one of the top global companies in the sector.
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EFF creates the invisible ingredients that make all the difference. The invisible becomes visible via a simple, clean, cut-out logo that becomes a window into the world of EFF. Stunning and distinctive photographic images pass behind it, offering a glimpse into the intangible and rich sensory world of fragrance and flavour. It’s a flexible, contemporary logo – chameleon in character – that reflects all aspects of the business.
Visit the EFF website
Director, EFF Group
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We created a distinct campaign to stand out in a competitive and crowded marketplace.
Our digital and social storytelling campaign helped showcase the human face of the firm.
Whether you want us to be frank, bright, able or all three, get in touch.
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