European Flavours and Fragrances

Making the invisible visible
  • Brand
  • Communications implementation
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European Flavours and Fragrances (EFF) is a UK-based multinational that creates original fragrances and flavours to enhance every kind of product from luxury perfumes to everyday consumer brands. Following ten years of growth they needed a brand that reflected their status as one of the top global companies in the sector.


EFF creates the invisible ingredients that make all the difference. The invisible becomes visible via a simple, clean, cut-out logo that becomes a window into the world of EFF. Stunning and distinctive photographic images pass behind it, offering a glimpse into the intangible and rich sensory world of fragrance and flavour. It’s a flexible, contemporary logo – chameleon in character – that reflects all aspects of the business.


Visit the EFF website

EFF branded leaflet and poster


  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Visual identity
  • Implementation, launch and roll out planning
  • Brand guidelines
Communications implementation
  • Literature and stationery
  • Presentations
  • Merchandise
  • Environments
  • Copywriting

Client feedback

Frank, Bright & Abel has created and implemented a brand that makes the intangible tangible, and does so with individuality, spirit and a great deal of credibility.

Spencer Kersey

Director, EFF Group


Transform Awards Europe 2016
  • Best visual identity from the industrial and basic materials sector – Silver
  • Best use of a visual property – Silver
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