European Flavours and Fragrances

Making the invisible visible
  • Brand
  • Communications implementation
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Challenge

European Flavours and Fragrances (EFF) is a UK-based multinational that creates original fragrances and flavours to enhance every kind of product from luxury perfumes to everyday consumer brands. Following ten years of growth they needed a brand that reflected their status as one of the top global companies in the sector.

Solution

EFF creates the invisible ingredients that make all the difference. The invisible becomes visible via a simple, clean, cut-out logo that becomes a window into the world of EFF. Stunning and distinctive photographic images pass behind it, offering a glimpse into the intangible and rich sensory world of fragrance and flavour. It’s a flexible, contemporary logo – chameleon in character – that reflects all aspects of the business.

 

Visit the EFF website

EFF branded leaflet and poster

Deliverables

Brand
  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Visual identity
  • Implementation, launch and roll out planning
  • Brand guidelines
Communications implementation
  • Literature and stationery
  • Presentations
  • Merchandise
  • Environments
  • Copywriting

Client feedback

Frank, Bright & Abel has created and implemented a brand that makes the intangible tangible, and does so with individuality, spirit and a great deal of credibility.

Spencer Kersey

Director, EFF Group

Awards

Transform Awards Europe 2016
  • Best visual identity from the industrial and basic materials sector – Silver
  • Best use of a visual property – Silver
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