Power On was set up to support women, established in their careers, to realise their dreams, master the new and meet challenges. As a start-up, a brand and a wide range of communications were required to bring this exciting – and much needed – vision to life.

The active name is also a powerful expression of the proposition and a call to action. The messaging urges women to ‘Shine even brighter. Reach ever further. Be all you can be’. The visual brand is signed off by a logo that has real energy in its typographic treatment, the ‘o’ also providing a dynamic supergraphic in the overall visual language . The colour gradient pulses in digital applications and reinforces the messaging, and is balanced by sophisticated use of white space. A brand that’s in tune with its audience and in step with its message.