Private investment firm Wellington Management manages over $1 trillion of assets. Outside of the US they are considered a traditional investment house and are less well-known for their more exotic strategies. They wanted institutional investors and intermediaries throughout UK, EMEA and Asia to have a better understanding of their track record and investment approach in Emerging Markets and Alternatives. We had to develop a digital-first campaign idea that captured these approaches, worked across funds, had global appeal and that pushed their global brand. They also wanted help launching their Italian office.