In a changing and fast-moving world and legal sector, Allen & Overy strives to retain its position of leadership and relevance: for its clients and its people. The brand, employer brand and diversity, equity and inclusion communications approach all need to reinforce the firm’s advanced position. They also need to support an environment of excellence, high performance, wellbeing and a sense of belonging for a richly diverse team.
We developed the employer brand around ‘Belong. Excel.’ reflecting awareness that to excel, an environment must be fostered where people are supported and feel they truly belong. We captured an approach to DE&I that values everyone and what each of them brings, as ‘All in’. The visual brand, planning, launch and implementation have ensured the messages go much further than skin deep. Our broader brand architecture and messaging work have helped support an approach to the brand as strong and single-minded as the firm itself.
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
We created a distinct campaign to stand out in a competitive and crowded marketplace.
Whether you want us to be frank, bright, able or all three, get in touch.
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