GasLog is a leading Liquefied Natural Gas (LNG) shipping services company. However, the rise in demand for LNG is increasing competition in the sector and driving prices down. They wanted help articulating the value they create, as buying such a vital shipping service should not be done on price alone.
GasLog does more than ship their customers’ cargo; they deliver their promises. The brand idea of ‘partners for performance because reputation matters’ captures the unquantifiable value of working with GasLog. Visually, the brand reflects the quality, precision, and care of their operations. The ‘partnership line’ graphic, paired with people and performance imagery and copy, symbolises the strength of the partnerships they create.
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Head of commercial, GasLog
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We created a distinct campaign to stand out in a competitive and crowded marketplace.
Our digital and social storytelling campaign helped showcase the human face of the firm.
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