As a leading, global law firm built for tomorrow, diversity and inclusion (D&I) matters to DLA Piper. And so it matters that D&I is shown as intrinsic and enduring – and not an add-on. So a communications approach was required to reflect their commitment and do so in a way that was absolutely embedded in and aligned to the brand as a whole.
One voice made of many’ reflects that DLA Piper knows that D&I isn’t just about giving everyone a voice and what they need to succeed and excel. It’s about harnessing differences for the better. The visual language uses abstract graphic patterns, photography and a connecting device to reflect the voices and different people working together – and thriving – in harmony.
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We worked with the CIPD to reflect a purposeful organisation, with a brand and visual expression that is more human, expressive and bold
We developed an employer brand with relevance and meaning to current and future employees, to help the IET become an employer of choice.
Whether you want us to be frank, bright, able or all three, get in touch.
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