As a leading, global law firm built for tomorrow, diversity and inclusion (D&I) matters to DLA Piper. And so it matters that D&I is shown as intrinsic and enduring – and not an add-on. So a communications approach was required to reflect their commitment and do so in a way that was absolutely embedded in and aligned to the brand as a whole.
One voice made of many’ reflects that DLA Piper knows that D&I isn’t just about giving everyone a voice and what they need to succeed and excel. It’s about harnessing differences for the better. The visual language uses abstract graphic patterns, photography and a connecting device to reflect the voices and different people working together – and thriving – in harmony.
)
We brought to life what graduates could really expect - the good and the challenging - from a Freshfields training contract.
We understood the firm’s key differentiator, leveraging this insight, we created a new positioning ‘Closer Connections. Exceptional results’
Whether you want us to be frank, bright, able or all three, get in touch.
Sign up and be first to hear about our events and publications.
