Law firm*

Making a big difference with small actions
  • Marketing
  • Communications implementation
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The global law firm’s external GC {Re}Defined campaign had caused a stir, but internally the spark was missing. Partner and associate engagement was crucial in terms of starting conversations and garnering interest, and ultimately building momentum in preparation for the launch of research into the future of the GC. An internal marketing campaign was required to address the barriers and prompt engagement.


The ‘small actions, big outcome’ campaign highlighted that single, everyday actions demand little from the individual, but turn sparks into bangs. With bold illustration, the creative worked within but stood out from the brand guidelines. The single-minded messaging created urgency. The campaign plan and implementation spanned film animation, posters and giveaways with tips and reminders, creating an unprecedented success story.


*Though this case study can be shared, the client’s name cannot

Law firm brand and marketing Our big outcomes posters


  • Campaign strategy and creation
  • Strategic marketing campaign
  • Internal marketing campaign
  • Employee engagement campaign
  • Advertising
Communications implementation
  • Literature
  • Presentations
  • Merchandise
  • Film
  • Advertising
  • Copywriting

Client feedback

The campaign concept was very visual and very creative and yet it worked globally. FB&A was generous with their ideas throughout. And above all the campaign worked and tangibly moved the needle.
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