M Group is seizing a once in a generation opportunity to deliver an infrastructure that the country needs and the planet deserves. Having rapidly grown the necessary scale and breadth, the business needed to unify under a new brand and employer brand to realise their market position.
We captured their enduring commitment as ‘Essential infrastructure services for life’. The values, behaviours and employer brand demonstrate what needs to define life in the firm, to deliver this. 18 brands have been unified into one: in a vibrant and unexpected visual brand and summarised by a logo that reflects the perpetual, integral nature of the organisation’s vision. We’ve worked together to ensure the implementation is as meticulous as M Group’s inspiring offer.
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We developed a brand that’s in tune with its audience and in step with its message.
We created a distinct campaign to stand out in a competitive and crowded marketplace.
