M Group

Delivering excellence, for life
  • Brand services
  • Marketing services
  • Employer brand services
  • Digital, social & activation
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Challenge

M Group is seizing a once in a generation opportunity to deliver an infrastructure that the country needs and the planet deserves. Having rapidly grown the necessary scale and breadth, the business needed to unify under a new brand and employer brand to realise their market position.

Solution

We captured their enduring commitment as ‘Essential infrastructure services for life’. The values, behaviours and employer brand demonstrate what needs to define life in the firm, to deliver this. 18 brands have been unified into one: in a vibrant and unexpected visual brand and summarised by a logo that reflects the perpetual, integral nature of the organisation’s vision. We’ve worked together to ensure the implementation is as meticulous as M Group’s inspiring offer.

M Group rebrand
M Group rebrand

Deliverables

Brand services
  • Brand services
  • Brand development
  • Brand implementation & launch
  • Brand purpose, sustainability & ESG
Employer brand services
  • Employer brand development
  • EVP & values
  • Internal communications & campaigns
  • Employee lifecycle communications
Marketing services
  • Advertising
  • Content creation
  • Marketing support

Client quote

We appointed FB&A because they’d challenge our thinking and not just go with our ideas. They did this and did do collaboratively too. Good to work with, intellectually challenging, good fun! Flexible, logical, creative. A great team

Andrew Findlay, Chief Executive
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