SWIFT

Maintaining trust in a changing landscape
  • Brand
  • Employer brand
  • Marketing
  • Communications implementation
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Challenge

In today’s technologically advanced and rapidly changing world, it’s easy to assume the new FinTechs have the monopoly on where next. But SWIFT has, for nearly 50 years, moved value for the global financial community and has never stopped innovating. The brand, employer brand, marketing and communications need to reflect an organisation that is completely unique and will remain enduringly relevant.

Solution

We positioned the brand as ‘trusted every instant’, highlighting SWIFT is the way the world moves value and has maintained trust in an ever-changing landscape. The employer brand communicates the impact that SWIFT people have in being part of this. The myriad of campaigns and collateral reflect this with bold simplicity – and position their cross-border payment innovation as the only true global option.

Deliverables

Brand
  • Brand review, audits and research
  • Brand positioning, narrative and messaging
  • Tone of voice
  • Brand architecture
  • Naming
  • Visual identity
  • Brand guidelines
Employer brand
  • Employer brand review, audits and research
  • Employer brand positioning, narrative and messaging
  • Employee value proposition
  • Visual identity
  • Employer brand guidelines 
Marketing
  • Campaign strategy and creation
  • Strategic marketing campaigns
  • Internal and external marketing campaigns
  • Advertising
  • Digital advertising
Communications implementation
  • Literature
  • Presentations
  • Advertising
  • Livery
  • Copywriting
  • Training
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