In today’s technologically advanced and rapidly changing world, it’s easy to assume the new FinTechs have the monopoly on where next. But SWIFT has, for nearly 50 years, moved value for the global financial community and has never stopped innovating. The brand, employer brand, marketing and communications need to reflect an organisation that is completely unique and will remain enduringly relevant.
We positioned the brand as ‘trusted every instant’, highlighting SWIFT is the way the world moves value and has maintained trust in an ever-changing landscape. The employer brand communicates the impact that SWIFT people have in being part of this. The myriad of campaigns and collateral reflect this with bold simplicity – and position their cross-border payment innovation as the only true global option.
)
)
We created a game-changing brand that’s distinctive, bold and engaging, built around the uplifting ‘Joy to go’.
We developed a proposition and brand to demonstrate the additional care and services The Housing Network provides.
Whether you want us to be frank, bright, able or all three, get in touch.
Sign up and be first to hear about our events and publications.
