University of Leeds

Standing out by thinking beyond
  • Brand
  • Marketing
  • Communications implementation
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University of Leeds is a world-leading university. Despite this, recent changes to the sector have increased competition and made the UK less attractive for international students. They needed a three-year campaign identity that demonstrated why undergraduates, postgraduates or international students should choose to study at Leeds.

University of Leeds branded brochures


The breadth and depth available at the university mean their students become more rounded. The proposition ‘think beyond’ captures this and is symbolised by the ‘portal’ graphic device. Punchy copy and bold imagery invite students to go beyond the ordinary. The visual approach respects the existing brand but addmuch needed personality.

University of Leeds branded brochures
University of Leeds brand open day poster
University of Leeds brand images


  • Brand reviews, audits and research
  • Brand positioning, narrative and messaging
  • Tone of voice
  • Visual identity
  • Implementation, launch and roll out planning
  • Brand guidelines
  • Campaign strategy and creation
  • Strategic marketing campaigns
  • Internal and external marketing campaigns
  • Advertising
  • Digital advertising
Communications implementation
  • Literature and stationery
  • Presentations
  • Advertising
  • Environments
  • Training

Client feedback

The quality of the experience and the range of opportunities make us different. This work cleverly conveys our unique experience. Frank, Bright & Abel has managed to create an outstanding visual identity that both satisfies our broad internal team and appeals to our diverse student audience.

Miranda Walters

Head of marketing, student recruitment, University of Leeds


Transform Awards Europe 2019
  • Best visual identity from the education sector – Silver
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