Vetsmiths

Crafting a different kind of vets
  • Brand
  • Communications implementation
copy to clipboard

Challenge

Vetsmiths is a new veterinary practice with an unusual name and a very different ethos, inspired by traditional ‘smiths’ whose work epitomises the highest quality and attention to the smallest details. We needed to create a brand identity that conveyed craftsmanship and service, the practice’s community location and family-owned independence, with character to stand out in a busy marketplace.

Solution

Our proposition ‘more than just vets’ captured Vetsmiths’ essence. Our distinctive wordmark supports the proposition, distinguishing between ‘vets’ and ‘more than’, while the brand identity exemplifies the hallmarks of the offer and the welcoming personalities of the owners, with locally-shot imagery and quirky illustrations that support messaging. Altogether, it conveys a brand of craft and quality but with the humour and warmth that makes Vetsmiths truly special.

Vetsmiths branding business cards imagery
Vetsmiths branding website
Vetsmiths branding 'More than just vets' guidelines

Deliverables

Brand
  • Brand positioning, narrative and messaging
  • Visual identity
  • Brand guidelines
  • Launch communications
Communications implementation
  • Literature and stationery
  • Merchandise
  • Environments

Client feedback

We were delighted with the brand Frank, Bright & Abel developed for Vetsmiths. They’ve encapsulated perfectly what we’re about and why we’re different.

Sam Devlin

Director

Awards

Transforms Awards Europe 2021
  • Best use of a visual property – Gold
  • Best visual identity from the healthcare and pharmaceuticals sector – Silver
https://frankbrightabel.com/wp-content/uploads/2022/12/TheHousingNetwrok_FooterPromoImage_502x262.jpg
The Housing Network: There for you with more than a roof

We developed a proposition and brand to demonstrate the additional care and services The Housing Network provides.

https://frankbrightabel.com/wp-content/uploads/2022/12/promo-boxes-Selecta.jpg
Selecta: Delivering joy to go

We created a game-changing brand that’s distinctive, bold and engaging, built around the uplifting ‘Joy to go’.

Contact us

Whether you want us to be frank, bright, able or all three, get in touch.

Find out what’s new

Sign up and be first to hear about our events and publications.

Arrow Top Top