Warwick Conferences

Bringing to life the power of the possible
  • Brand
  • Employer brand
  • Marketing
  • Communications implementation
copy to clipboard

Challenge

Warwick Conferences isn’t just another academic events and meeting venue. A myriad of different spaces, a cutting-edge new build and an exciting restoration programme underway was just part of it. They know a successful offer is much more than 4 walls and flipcharts. A brand, employer brand, marketing and communications approach was required, as distinctive as the offer itself.

Solution

We repositioned the brand around ‘anything is possible’, with a rich narrative and visual identity using illustration to fill the gaps left by the imagination. The employer brand unpacked and provided practical tools for delivering on this big promise. Creatively and tactically, from campaign planning to execution, environments and across collateral, the bold approach encouraged everyone to think differently.

Warwick Conferences branded notebooks
Warwick Conferences branded image
Warwick Conferences branded leaflet
Warwick Conferences branded posters

Deliverables

Brand
  • Brand review, audits and research
  • Brand positioning, narrative and messaging
  • Brand values and behaviours
  • Tone of voice
  • Naming
  • Visual identity
  • Implementation, launch and roll out planning
  • Engagement
  • Brand guidelines
  • Launch communications
Employer brand
  • Employer brand review, audits and research
  • Employer brand positioning, narrative and messaging
  • Employee value proposition
  • Brand values, culture and behaviour
  • Visual identity
  • Employee communications
  • Engagement
  • Training
Marketing
  • Campaign strategy and creation
  • Strategic marketing campaigns
  • Advertising
  • Digital advertising
Communications implementation
  • Literature and stationery
  • Presentations
  • Merchandise
  • Website
  • Advertising
  • Environments
  • Copywriting
  • Livery
  • Training
  • Thought leadership

Client feedback

It was great to develop an approach from brand creation to employer brand, marketing to implementation that broke the mould. And above all, it worked.

Rachael Bartlett

(former) Head of sales & marketing, Warwick Conferences

Awards

Transform Awards Europe 2017
  • Best strategic/ creative development of a new brand – Gold
  • Best use of a visual property – Silver
  • Best use of typography – Bronze
  • Best visual identity from the travel, leisure and tourism sector – Highly Commended
  • Best implementation of a brand development project – Highly Commended
https://frankbrightabel.com/wp-content/uploads/2020/07/promo-boxes-cs-Bristows.jpg
Bristows: Seeing things differently for tomorrow

We captured the inquisitive minds that uncover what really matters for their clients.

https://frankbrightabel.com/wp-content/uploads/2020/06/promo-boxes-cs-Hollis.jpg
Hollis: Being different, all together

We built a face for the future without losing who Hollis is along the way.

Arrow Top Top