Afternoon session 17.00
Breakfast session 08.30
As well as promoting a product or service, marketing campaigns are opportunities to build and grow your brand without the need to redesign your whole brand toolkit. They allow you to promote aspects of your brand that your customers or clients may be unaware of – selling nothing other than your proposition. They allow you to experiment and try something different either by adapting your brand to focus on and connect with audiences in different ways, or simply to see what’s possible. And with digital, in a relatively contained and risk-free way. And for some, marketing campaigns are ways to slowly shift the focus, tone and style of your brand. So, how can you experiment, push the boundaries and shift perceptions without breaking your brand?
Join Nick Thomson, Director of Strategy, and Janet Edwards, Creative Director, at our Bright Talk, hear what we have to say, and take part in the conversation.
Each session is the same presentation, with 2 options to join online. If you’d prefer to join us in-person, sign up here for the event on 10 July, where we’ll be joined by a guest speaker.
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We captured their enduring commitment as ‘Essential infrastructure services for life’.
2024 has been a tricky year on many levels, with budgets scrutinised and brands having to work hard, with less.
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