As well as promoting a product or service, marketing campaigns are opportunities to build and grow your brand without the need to redesign your whole brand toolkit. They allow you to promote aspects of your brand that your customers or clients may be unaware of – selling nothing other than your proposition. They allow you to experiment and try something different either by adapting your brand to focus on and connect with audiences in different ways, or simply to see what’s possible. And with digital, in a relatively contained and risk-free way. And for some, marketing campaigns are ways to slowly shift the focus, tone and style of your brand. So, how can you experiment, push the boundaries and shift perceptions without breaking your brand?
Join Nick Thomson, Director of Strategy, and Janet Edwards, Creative Director, at our Bright Talk, hear what we have to say, and take part in the conversation.
Each session is the same presentation, with 2 options to join online. If you’d prefer to join us in-person, sign up here for the event on 10 July, where we’ll be joined by a guest speaker.
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We created a new name, brand and employer brand to realise the firm’s independence and ability to move ‘As the world moves’.
With the ever-increasing importance of employer brand, aligning it closely to your core brand is more critical than ever.
Whether you want us to be frank, bright, able or all three, get in touch.
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