7IM was created with the belief that investing for the long term should not be complicated. The seven founding partners were able to talk to clients about complex investment products in very simple and relatable terms. However, beyond themselves, they had no brand to help them communicate with intermediaries and, latterly, direct to private clients.
7IM is the antidote to investment management gobbledygook. This rare ability to be straightforward is captured in their brand philosophy of ‘radical common sense’, which lends itself to a no-nonsense approach. The intermediary brand is black and white, simple and bold. Seven secondary colours used in type or imagery punctuate communication and marketing with personality. The private client brand is the reverse: colourful, with black and white type and imagery. Copy for both is direct, affable and refreshing to read.
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(former) Head of marketing, 7IM
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We created a distinct campaign to stand out in a competitive and crowded marketplace.
We created a game-changing brand that’s distinctive, bold and engaging, built around the uplifting ‘Joy to go’.
Whether you want us to be frank, bright, able or all three, get in touch.
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